Product Innovation

Our legacy of product leadership is fueled by intellectual curiosity and a drive for innovation, ensuring we deliver high-performance, durable products that create exceptional consumer experiences. In 2025, we launched more than 100 new products globally. In North America, more than 30% of our product portfolio transitioned to new products. Whether it's improving overall appliance efficiency or delivering innovative features and design with strong consumer benefits, we are focused on improving life at home.

Introducing the new KitchenAid Suite

The products are designed to integrate into consumers' homes with premium finishes, personalized hardware, inviting details and new innovations.

2025 Awards and Recognition:
Brand and Product Awards


  • Best of The Kitchen & Bath Industry Show (KBIS)

    Maytag Pet Pro Laundry Pair
    JennAir Downdraft Induction
    KitchenAid Wall Oven
    Whirlpool WipeClean Coating
    Reviewed.com

  • Folha Top of Mind Awards

    Consul top in Refrigerator category - 35th time - undefeated
    Brastemp top in Washing Machine category - 19th time

  • Best of KBIS Award

    KitchenAid Juniper
    Apartment Therapy

  • Red Dot Design Awards

    KitchenAid Go Citrus Juicer & Chopper
    KitchenAid Pure Power Blender