Our Operations &
Environmental Impact
Sourcing materials and manufacturing products in the region where we sell them isn’t just good business. It minimizes environmental impact by limiting the distance that materials travel for production and finished products travel to reach our customers.
North America Region:
Approximately 80% of the major appliances we sell in the U.S. come from our American factories, three times more than the average of our major competitors. Approximately 96% of the steel we use is American, across Whirlpool, KitchenAid, JennAir, Maytag, Amana, and InSinkErator product lines.
Latin America Region:
In Brazil, approximately 91% of the major appliances we sell are manufactured in our Brazilian factories. In Mexico, 63% of the major appliances we sell are manufactured in our factories in Mexico.
$23 billion
In the past 10 years, we have spent $23 billion in manufacturing, labor and logistics
Our People
People are the driving force of our business. Our approach to supporting people and communities is guided by our core values and reflects our commitments to prioritizing well-being for our employees and improving life at home in our communities.
Employee Experience
Aligned with our organizational structure and strategic priorities, our approach to employee experience strives to foster a workplace where everyone can thrive. Our enduring values—Integrity, Respect, Inclusion and Diversity, One Whirlpool, and Spirit of Winning—define our character and serve as the bedrock of our company culture, even as strategy and priorities evolve to meet the moment.
Our Community
We are often one of the largest employers in the communities where we operate, and we embrace our responsibility to support the communities where we live and work. Corporate Social Responsibility (CSR) is an integral part of our strategic imperatives and operating priorities, deeply embedded in our vision and values. Organizations and programs supported include: Habitat for Humanity, United Way, The Washing Machine Project, Boys & Girls Clubs of America, Consulado da Mulher, Whirlpool Feel Good Fridge, Whirlpool Care Counts and Whirlpool Community Charity Golf Event.
Our relationship with Habitat for Humanity began in 1999 and continues to grow each year. We support Habitat through employee volunteerism, product donations, sustainable housing programs, monetary donations and a truly collaborative approach. In 2025, the Habitat for Humanity International Board of Directors elected Marc Bitzer, chairman and CEO of Whirlpool Corporation, to serve on its board.
Our Impact
with Habitat for Humanity Since 1999
- $160M in funding
- 260,000 in donated appliances
- 1.1M people impacted in the U.S. and around the world
