2025 Annual Report

Whirlpool Corporation
At-A-Glance

Nearly 115 Years of
Improving Life at Home

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

Sales By Category

  • 31% Refrigeration
  • 24% Cooking Appliances
  • 28% Laundry Appliances
  • 17% Dishwashing and Other

Sales By Segment

  • 66%
    Major Domestic Appliances North America
  • 7%
    Small Domestic Appliances Global
  • 21%
    Major Domestic Appliances Latin America
  • 6%
    Major Domestic Appliances Other

OUR VISION

Be the best kitchen and laundry company, in constant pursuit of improving life at home.

OUR MISSION

Earn trust and create demand.

OUR VALUES

Integrity, Respect, Inclusion and Diversity, One Whirlpool, Spirit of Winning

$15.5B Annual Sales

41,000 Employees

35 Manufacturing and
Technology Centers

Unique Structural Position

We deliver value through innovative, high-quality products and services. We remain positioned for success as we continue to strengthen our domestic footprint, leverage the best brand portfolio, accelerate our pace of innovation and maintain a strong cost position in the home appliance industry.


#1 Regional Leading Scale

  • #1 share position in North America

  • #1 share position in Latin America

  • #1 mixer brand in the world (SDA Global)

Best Brand and Product Portfolio

  • 5 brands
    with ~$1B net sales

  • 100+ global new product
    launches in 2025


Longevity

  • 100+ years of improving
    life at home

  • 15th consecutive year
    World's Most Admired
    Companies
    Fortune

Strong Cost Position with Leading
Domestic Footprint

  • 80% of major appliances sold in the U.S.
    are produced in the U.S.

  • 96% of steel used in the U.S. is
    domestically sourced

  • ~$200M
    cost take out
    delivered in 2025

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